I’m Palu, Founder and Creative Director of CreativeWise, a design studio built for consumer brands. I started as a solo branding & packaging designer in 2018 and spent the next seven years working across food, beverage, wellness, and beauty. Today I lead a team of senior CPG designers who work the way I do: close to the product, close to the consumers, close to the founder behind the brand. Most of the brands we work with are growing faster than their design resources can keep up. We plug in as their creative team, from branding and packaging through web, campaigns, and social, and keep everything consistent as the SKU count grows.