Carlos J. Roldan is a multiple-Indigo Design winner, graphic designer, and unofficial graphic psychologist with Noblanco, and he has always wanted to be a designer. “At first, I didn’t even know what it was called,” Roldan says. “I was passionate about all things visual: drawing, popular culture, and everything I saw on television.” Roldan comes from Medellín, Colombia, a city renowned for its amazing street art, vibrant colors, lush vegetation, and incredible mountainous scenery. “I am particularly drawn to how lively and contrasting tropical hues can be,” he says. “I always try to combine them with more neutral colors.”

For Roldan, it’s imperative that designers understand that they’re fundamentally providing a service. “Much of a project’s success depends on how we treat people and how we handle frustration,” he says. “Working for others largely comes down to these two things.” He also believes that one of the keys to success for novice designers lies in the ability to ask questions and stay curious. “Listen not only to what is said but also to what is left unsaid,” Roldan says. “Try to be skeptical by going to the original sources of information. Train your ears first and your eyes second.”

Roldan practices this advice in real life by establishing trust and rapport with his clients early on. “I maintain constant communication with my clients throughout the project, keeping them updated on its progress,” he says. “I never promise what I can’t deliver, and I’m very careful with deadlines, ensuring not to deliver late unless the client is notified in advance.” This adherence to transparency, reliability, and solid work is central to Roldan’s success.