Indigo Award Design

Emilie Turcotte: Disrupt Yourself

/ Artistic director of Recreation

by Elizabeth Lavis | 27 Jul 2026

Emilie Turcotte: Disrupt Yourself
Indigo Award Design

“The most important aspect of a design for me is when a second glance reveals another level of thought related to it”

Emilie Turcotte is the artistic director of Recreation who discovered her love of design before she even went to kindergarten. “I watched my dad play Nintendo,” she says. “I was fascinated by the graphics, covers, and game booklets. I loved seeing that it had its world!” 


Turcotte comes from a small village in the province of Quebec, Canada, which she cites as an early source of inspiration. “I believe that growing up far from big cities has always influenced me to discover more,” she says. “I love diving into the unknown.” She continues to derive inspiration from her surroundings, walking outside every day in the fresh air and keeping a keen eye on what’s going on around her. “A cat wandering down an alley suddenly seems like a perfectly balanced composition; the Gothic architecture of an old building I had never noticed among more modern ones reminds me that mixing styles can be inspiring; the soft green of trees in spring demonstrates a perfect color palette, or new graffiti gives me the idea for the punchline I’ve been needing for a presentation,” Turcotte says.


Her advice for aspiring designers leans heavily on stepping outside your comfort zone and seeking something new. “Don’t just follow what inspires you on the web,” Turcotte says. “Algorithms interpret what you might want to see, not what you don’t expect to see. Discuss and exchange ideas with professionals or even friends. It’s a great opportunity to learn, share, and discover new ways of seeing things. Disrupt yourself!”

Turcott’s design approach is highly collaborative. “At the agency, we work together from the start. It’s not a relay race, but a form of team-based online video game where each player has a unique role. In these kinds of games, success depends on coordinating abilities and strategies with teammates to capture points, escort payloads, or complete other objectives. Whether it’s a brand or an advertising concept, it’s totally the same for my design process! Each key role will pair up multiple times together to gather the client’s information, build a mood board, develop strategies, and create a visual concept.” 


With this approach, creativity and strategy work harmoniously with strategy leading, creativity following, and then both functioning together to balance the design. “The most important aspect of a design for me is when a second glance reveals another level of thought related to it,” Turcotte says. “This type of detail enriches the visual concept, creates a connection with the person consuming it, and elevates the quality of the result to a higher level.”


Turcotte will continue to grow as a person by trusting others, accepting differences, and sharing and being curious. “Above all, I’ll grow by listening,” she says. “This way, I always discover the beautiful sides of others, and this feeling pushes me to grow so that they can count on me. It’s not about comparison, but about inspiration.”



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