Wang’s biggest piece of advice for aspiring designers is to stay sensitive to the world around them. “Pay attention, stay curious, and let yourself really feel things,” she says. “And then, just keep practicing. That’s advice I’m still giving myself too.” Wang embraces the discovery aspect of design, especially the early exploration stage when everything still feels open and full of possibilities. “That’s probably when I feel the most free,” she says. “I’m almost like a chef creating a new dish, collecting different ingredients, references, textures, ideas, and little details, then experimenting with how they might work together.”

Deciding what ingredients go into the final design is a pivotal step and one that clients often underestimate. “A big part of the process is knowing what to keep, what to remove, and what really matters,” Wang says. “Sometimes the simplest-looking solution actually takes the most thought.”

Wang comes from Changsha, China, a city that is lively and full of everyday character while still having a relaxed, laid-back rhythm. “Growing up there taught me to pay attention to the small details of daily life,” Wang says. “I often find inspiration in ordinary moments, objects, colours, and interactions that might otherwise be overlooked, and I like bringing those subtle observations into my design work.” Wang has wanted to be a designer from a young age. In elementary school, she loved creating classroom blackboard displays and was obsessed with how everything was arranged: the layout, spacing, lettering, and overall balance. “Looking back, I think that was probably one of my earliest experiences of enjoying design,” Wang says.

For Wang, the most important thing is whether a design communicates the brand’s message and personality clearly. She sees strategy and creativity as partners, each having a role to play. “Strategy gives the project direction by helping me understand the brand, audience, and goals, while creativity is how I translate those insights into something distinctive and engaging,” Wang says.

To manage several projects at once, Wang prioritizes what needs to be done first, breaks larger projects into smaller tasks, and gives herself little moments to reset in between, often by walking and taking a few deep breaths. “Sometimes stepping away for a moment is exactly what I need to come back with fresh eyes,” she says. Walking is also one of her biggest sources of inspiration. “When I walk, I often find myself noticing the subtle connections between people, their surroundings, and the larger world around them,” she says.

She also finds inspiration in stickers and matchboxes, which she collects from different brands. “They’re such small objects, but they often carry so much personality through typography, color, illustration, and tiny production details,” Wang says. “I like how something so simple and easy to overlook can still communicate a whole brand world.”