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2018

Agency: Recreation
Art Director: Antoine Goulet
Graphic Designers: Emilie Turcotte, Catherine Villeneuve
Creative Director: Catherine Lachance
Project Coordinator: Anne-Marie Roy
3D Modeling & Motion Design: Studio Nord Est

Lead Designer

Design Company

Profile Website

Client

https://vimeo.com/1050930445?share=copy#t=0

Video (direct link)

The new brand identity of the Montreal Auto Show, the result of a profound strategic analysis, embodies an innovative and forward-looking vision. Inspired by the universal symbols of driving — the road and the steering wheel — its sleek, modern logo reflects the ever-evolving automotive sector. Rooted in three guiding principles: passion, innovation, and emotion, this rebrand marks a pivotal moment for the event, emphasizing  its important role in the automotive industry. Designed to inspire and engage, this new identity is symbolized by the tagline "Driven by motion".

Bronze Winner in Branding for Graphic Design

Bronze Winner in Mix Media/Moving Image for Graphic Design

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners