2025

2024

2023

2022

2021

2020

2019

2018

https://www.linkedin.com/in/alex-bivins/;
https://www.linkedin.com/in/aarushi134/;
https://www.linkedin.com/in/dianne-aguas-0370a715b/; 
https://www.linkedin.com/in/navyaa-taneja-5455061b1/;
https://www.linkedin.com/in/pranay-patidar-ab3366154/; 

Lead Designer

University or Design School

https://www.linkedin.com/in/biancafalcao/

Profile Website

Client

Alexandra Bivins; Aarushi Pohnerkar; Dianne Aguas; Navyaa Taneja; Pranay Patidar

Design Team

Our service design project centered on Nuuly, a clothing rental subscription service under URBN that promotes sustainable fashion by allowing users to rent, wear, and return a curated selection of clothing, including vintage and exclusive designs. Recognizing Nuuly's mission to combine style with eco-conscious practices, we sought to address key challenges such as limited inclusivity in sizing and gender-neutral options, inflexible rental processes, and insufficient user awareness of sustainability efforts. 

We proposed solutions to optimize operational efficiency through comprehensive research and design thinking, such as simplifying the return process and enhancing sizing clarity. We also focused on scaling the service by introducing more flexible subscription models, gender-inclusive and size-diverse clothing options, and tailored communication strategies. Additionally, we recommended increasing transparency and visibility around Nuuly's sustainability initiatives. Our project aimed to create a seamless, inclusive, and impactful user experience while reinforcing Nuuly's commitment to reshaping the fashion industry toward a more sustainable future.

Silver Winner in UX, Interface & Navigation

Silver Winner in Branding for Fashion Brand

Silver Winner in Branding for Services - Other

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners