2019

2025

2024

2023

2022

2021

2020

2018

Debora Manetti

Francesco Canovaro

Cosimo Lorenzo Pancini

Cristiana Pezzatini

Individual Credits

Design Director

Design Company

http://www.kmzero.com/case/unicoop-firenze.html

Website

Client

Debora Manetti, creative partner and brand consultant
Francesco Canovaro, creative partner and type designer
Cosimo Lorenzo Pancini, creative partner and type designer
Cristiana Pezzatini, senior graphic designer

Design Team

With more than one million members and over one hundred sales points annually visited by sixty million customers, Unicoop Firenze is among the first Italian consumer cooperatives of the Coop system.
This project stems from the need to create an integrated visual system for the spaces of great malls and commercial centers in Tuscany. Graphic signs that are not simply decorations, but ways of telling values and shared experiences of the cooperative.
A unique, coordinated, visual language is declined between external signage, internal signage, parking, courtesy communication, archigraphy up to the promotional communication of the centers and the websites. For this project were designed 3 custom-made typefaces  to be used in the context of a wide range of coordinated illustrations.

Bronze Winner in Integrated Graphic Design for Graphic Design

brand value communication in large retail spaces

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners