INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

ICE Portal Relaunch of the Info-/ Entertainmentportal

/by Caroline Sturm (DB FV) and Julian Schwarz (forwerts)

Indigo Design Award: ICE Portal Relaunch of the Info-/ Entertainmentportal

2020 Professional Winner

Gold Winner in Interactive Design for Digital Design

Gold Winner in UX, Interface & Navigation for Digital Design

Silver Winner in Website Design for Digital Design

Created by:

Design Director

Caroline Sturm (DB FV) and Julian Schwarz (forwerts)

Design Company

forwerts interactive GmbH

Client

Deutsche Bahn, DB FV AG (Dr. Björn Dittfach, Ellen Pienkos, Caroline Sturm & Christian Bischoping)

Design Team

Christian Bischoping (DB FV), Sebastian Baldauf (forwerts) and Team

Credits:

Entrant Companies

Deutsche Bahn, FB FV AG, DE

Advertiser/Brand

forwerts interactive GmbH, DE

Individual Credits

Head of Digital Customer Service: Dr. Björn Dittfach, DB FV AG

Head of Digital Service Projects: Ellen Pienkos, DB FV AG

UX Lead of Digital Customer Service: Caroline Sturm, DB FV AG

Project Manager of ICE Portal: Christian Bischoping, DB FV AG

UX Creative Director & Partner: Julian Schwarz, forwerts interactive GmbH

UX Expert & Partner: Sebastian Baldauf, forwerts interactive GmbH

Description

One year ago forwerts and Deutsche Bahn took the 2016 established ICE Portal and looked at it through a prism called User Experience. To increase transparency and accessibility we started to think digital a new, always with the main focus on the customers. This meant conducting usability tests, specific market research and obtaining as much user data as feasible in order to develop the best possible result. To tackle such a massive endeavour, you need people joining forces for a common goal. So DB and forwerts' UX experts set up a design team that worked in close collaboration with the development. Research phases followed up by Design Sprints and Development Sprints reiterated throughout the year, allowing us to create an outstanding UX and UI. The team had to develop a modular, flexible design system with which the digital information and entertainment systems could be represented. Thus, an “Atomic Design” was developed as well as a complete makeover of the design language. The biggest challenge was to follow a systematic approach as close to development as possible, but also to deliver a highly modular, coherent design in order to meet the requirements of aesthetics and functionality.

Share:

ICE Portal Relaunch of the Info-/ Entertainmentportal
ICE Portal Relaunch of the Info-/ Entertainmentportal
ICE Portal Relaunch of the Info-/ Entertainmentportal
ICE Portal Relaunch of the Info-/ Entertainmentportal
ICE Portal Relaunch of the Info-/ Entertainmentportal
ICE Portal Relaunch of the Info-/ Entertainmentportal
ICE Portal Relaunch of the Info-/ Entertainmentportal
ICE Portal Relaunch of the Info-/ Entertainmentportal
ICE Portal Relaunch of the Info-/ Entertainmentportal
ICE Portal Relaunch of the Info-/ Entertainmentportal
All winnersSubmit Your Work
logo

INDIGO

Enter your email to subscribe to our newsletter

legal termscontact usFAQs

Rua Andre Brun 7

Apt RCD 1350-017

Lisbon, Portugal

Managed by Marly Group Limited

link to indigo award Instagramlink to indigo award TikToklink to indigo award LinkedIn