2020

2025

2024

2023

2022

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2019

2018

Advertiser/Brand

Entrant Companies

Ida Svenonius

Individual Credits

Design Director

Company/University or Design School

https://www.behance.net/gallery/54415973/TEDxCambridgeUniversity-2017

Website

Client

TEDxCambridgeUniversity2017 Publicity Team

Design Team

Art direction and brand update for the identity and presence of TEDxCambridgeUniversity 2017.
My challenge was to visually communicate the following questions that fracture from the conference’s
 theme JUMPING OFF THE SHOULDERS OF GIANTS

 Do new ideas always build upon heritage and tradition? Or is breaking free of the paradigm the only way
of achieving true innovation?
Are we destined to recombine what we already know know or can ideas be truly original?
The typographical relationship between Futura and Bodoni is one way which communicates these concepts.

Gold Winner in Branding for Graphic Design

TEDxCambridgeUniversity2017

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners