Archipel is an annual music festival featuring contemporary music, performances, sound installations and exploring the creation of music in all its forms. In this edition, there is a desire to present the diversity of female musicians from different origins, generations and aesthetics. The programme for the 2019 festival is 100% feminine, featuring composers from all generations, origins and showcasing a wide variety of music. In its 28th year, the festival has been renamed – Archip–elles for 2019, because women will be taking centre stage ! It was important to develop a bold and innovative visual identity in a social context marked by a reflection on the place of women in society. The 2019 visual identity of the Archipel Festival explores the imagery and codes of femininity. It deconstructs stereotypes through the creation of a visual language advocating an uninhibited affirmation of femininity referring to the consciously stylized and self-referential expressions of femininity. Borrowing from both the codes of feminism and femininity, the visual identity proposes an iconography that is sometimes humorous, cynical and irreverent.