Macy's Mobile App - Redesign, AR/VR, Style Quiz & Inspo Indigo Award winner 2020

INDIGO DESIGN WINNER 2020

Macy's Mobile App - Redesign, AR/VR, Style Quiz & Inspo

/by Macy's

2020 Professional Winner

Gold Winner in Mobile Interaction & Experience

Gold Winner in Interactive Design for Digital Design

Silver Winner in Digital Design for Graphic Design

Silver Winner in Mobile App

Silver Winner in UX, Interface & Navigation

Bronze Winner in UX, Interface & Navigation for Digital Design

Created by:

Design Director

Willy Lai & Dave Torres

Design Company

Macy's

Client

Macy's

Design Team

Jill Ramsey, Willy Lai, Dave Torres, Ana Grace, Agata Krol, Lucy Wilson, Bahador Shojapour, Olchi Skant, Tussanee Garcia-Shelton, Amy Fritz, Becky Jorgenson, Karyn Garske, Kelly Kuhn, Melissa Ngu, Ana Sofia B, Satish Satish, Scott Scherer, Shilpi Jaiswal, Smrutha Ipparthi, Thanh Tran, Christine Kantarjian, Aileen Medina, Amanda Richardson, Amy Cheng, Derek Edwards, Jasdeep Chugh, Jazz Ng-Quan, Jeff Byrd, Kandice Levero, Kenneth Tse, Lucas Kim, Meredith Duncan, Paul Chang, Zeenat Vastrad, Peter Heery, Philis Liu, Phyllis Hau, Ricky J Li, Shirley Schutt, Stephanie Houle, Tracy Reppert, Victoria Honey, Alberto Carvajal, Seung Eun, Eric Yu, Usman Fahimullah, David Chavez, Lily Ngo

Website

Video (direct link)

Credits:

Individual Credits

Scott Scherer

Usman Fahimullah

Alberto Carvajal

Paul Chang

Kenneth Tse

Jasdeep Chugh

Thanh Tran

Amy Fritz

Amy Cheng

Kelly Kuhn

Zeenat Vastrad

Meredith Duncan

Jeff Byrd

Satish Satish

Karyn Garske

Bahador Shojapour

Dave Torres

Willy Lai

Tussanee Garcia-Shelton

Lily Ngo

Tracy Reppert

Kandice Levero

Jazz Ng-Quan

Derek Edwards

Amanda Richardson

Melissa Ngu

Eric Yu

Victoria Honey

Ricky J Li

Smrutha Ipparthi

Ana Sofia B

Ana Grace

Jill Ramsey

Lucy Wilson

Olchi Skant

Agata Krol

David Chavez

Shirley Schutt

Christine Kantarjian

Shilpi Jaiswal

Becky Jorgenson

Stephanie Houle

Philis Liu

Lucas Kim

Aileen Medina

Seung Eun

Phyllis Hau

Peter Heery

Description

The Macy's mobile app is a service that allows customers to shop Macy's offerings online. It includes a host of shopping and style-oriented features, as well as augmented reality features from beauty to home furnishings which allow customers to preview products virtually through their mobile device. In 2019, the Macy's mobile app was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.

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