Owner, Helen Al-Jureidini helps her clients look and feel their best by providing a welcoming studio where clients can wax away hairs and insecurities. When discussing the personality and vision of her first studio, conversations were centered on how she wanted to stand apart from the glossy world of traditional spa culture. Yes, she would keep the same standards of care and hygiene, but she didn’t want it to feel clinical or plastic. The answer we were looking for was right in the name: connecting directly to the power, mysticism and rituals of La Luna, the moon.