INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

Mexcla Branding

/by Ana Ruiz

Indigo Design Award: Mexcla Branding

2020 Professional Winner

Silver Winner in Branding for Graphic Design

Bronze Winner in Packaging Design for Graphic Design

Created by:

Design Director

Ana Ruiz

Design Company

EME Design Studio

Client

Mexcla

Design Team

Ana Ruiz, Analaura Fuentes, Mariana Lopez, Iris Morales, Joel Martinez

Description

Find your mix with Mexcla, the artisanal tomato cocktail juice that can spice up any day. Our approach to branding this product was to simply reflect the fresh, hand-crafted, and authentic qualities of the product itself. We succesfully captured the brand’s soul: authenticity and modernity by combining fresh and natural vegetable shapes along with vibrant and tasteful colors. The bold iconographic elements and energetic colors mixed together emulates how Mexcla too can mix well with almost anything. The final result is a fun, tasty design.

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