Antibition, simply put, is 4Front's culture in one word. A combination of the words 'Anti' and 'Prohibition', their mission is to inspire their employees and bring them together. Antibition is more than just a brand; it's a culture - a lifestyle for the team members of 4Front. 4Front Advisors approached us with a super cool project - to brand their company's culture, which would translate to each and every one of their dispensaries. This included building out a logo and identity package as well as cool swag for their employees to be proud of. Through thorough research, conceptualization, and multiple iterations we came up with the final mark and their mission in 3 words: Unite, Inspire, Ignite, which we connected to 4Front’s 3 Core Principles of Freedom, Service, and Responsibility - 4Front team members have the Freedom to Unite as one voice regardless of age, race, etc.; through Service, they Inspire those around them to join them in their cause; they have a Responsibility to Ignite the passion to bring forth change within the industry and their communities.