Chinese New Year is also known as the Lunar New Year, which is the most important festival for Chinese people. Chinese people often use red items as decorations for the New Year, which means auspicious and festive. Different from the traditional style, we created a series of cute and festive cartoon characters based on horses this year at the request of customers. The project includes brand design, product design and packaging design. In terms of product design, in addition to the traditional New Year's benefits, we have put many new ideas, such as coats, Tee shirts, aprons, and carpets…etc. The product series is now more close to the young generation’s lifestyle than before, brings a new look to this traditional festival.