Crémula is production and online sale of personalised cosmetics created in a special laboratory using simple formulas; it also sells mini fridges for storing cosmetics. All the ingredients for the cosmetics are chosen based on the results of a detailed online questionnaire and a make-up free photograph submitted by the client. The company's mission is to prove that, by using new technology, the company is able to create a product that works for every client. The company's vision is that each person is unique and the desire to produce something special for them.