Building Heroes is on a mission to build a new future in construction and infrastructure. Therefore, they’re always looking for talent in the construction sector. To reach and teach the cream of the crop, they developed a traineeship called Construction University. We were asked to design an online experience for the Construction University. We’ve designed the website as a journey through the traineeship. The design starts off by sucking the audience in with an atmospheric headervideo. Having young digital natives in mind, we combined bold headings with urban photography and informative copy. Showcasing the experiences of the current Building Talents, the design seduces future Building Talents to reach out to join the Construction University.