When renowned Dallas OB/GYN, Dr. Kamilia Smith, decided to launch an innovative new medical practice, she enlisted Matchfire’s help to bring her vision to life. Inspired by the modern woman and emphasizing individualized care and advocacy for her patients, everything about the practice needed to convey a sense of warmth and hospitality that would set it apart from the typical medical experience. After discovery and brand positioning exercises, Matchfire took on the challenge of naming, ultimately landing on Charleston House Women’s Health and Wellness. From there we developed the brand design language from the ground up, including brand identity system, dynamic web experience, marketing collateral, and social presence.