Legend says that the Homa bird is auspicious and always in flight. This brand identity design began with this mystical note and a journey into the history of Iranian art, culture, and heritage. Multiple ideas were explored to represent a calligraphic style and a color palette distinctly connected to deeply rooted traditions and cultural elements such as pomegranates, lapis lazuli, and the rich blues of the Caspian sea. The ultimate goal was to appeal to the target audience of educators, museum directors, libraries, as well as enthusiasts of Iranian history.