Willow Biosciences 2020 Rebrand Indigo Award winner 2020

INDIGO DESIGN WINNER 2020

Willow Biosciences 2020 Rebrand

/by Critical Mass

2020 Professional Winner

Gold Winner in Branding for Graphic Design

Gold Winner in Digital Design for Graphic Design

Created by:

Design Director

Joel Harding

Design Company

Critical Mass

Client

Willow Biosciences

Design Team

Matt Stapley - Lead User Experience Designer Mike Pardy - Senior User Experience Designer Martine Lavoie - Art Director Daisy Swain - Copywriter

Website

Video (direct link)

Credits:

Entrant Companies

Critical Mass, CA

Advertiser/Brand

Willow Biosciences , CA

Individual Credits

Group Strategy Director: Chrissie Graboski , Critical Mass

Marketing Science Analyst: Alvan Le, Critical Mass

Technology Lead: Ryan Hull, Critical Mass

Art Director: Joel Harding, Critical Mass

Art Director: Martine Lavoie, Critical Mass

Senior Producer: Chad Kolesnik, Critical Mass

Lead User Experience Designer: Matt Stapley , Critical Mass

Market Research Lead: Addy Graves, Critical Mass

Associate Director, Market Research: Mark Szabo, Critical Mass

Copywriter: Daisy Swain, Critical Mass

Developer: Sebastian Gonzalez, Critical Mass

Senior User Experience Designer: Mike Pardy, Critical Mass

Market Researcher: Rudi Skrudland, Critical Mass

Search Strategist: Steven Mudie, Critical Mass

Description

For Willow Biosciences, science is everything. It's the essence of their business. It also needed to become the core of their brand. We helped them reimagine the way their branding conveys their story, persona, values, and mission. And we did it in a modern way. Not in a static PDF, but through a dynamic, digitally appropriate guide. Including, a digital brand book and style guide, an easy to use website, in-depth customer research and insight, and more. We created a differentiated, authentic brand identity in an entirely modern, digital-first way.

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