2021

2025

2024

2023

2022

2020

2019

2018

Bob Sprecher 

Valerie Rausch

Katie Fredrich

Gene Payne

Hinda Chalew

Jennifer Friese

Tim Fitzpatrick

Individual Credits

Lead Designer

Design Company

https://www.mcguffincg.com/work/business-wire-rebrand/

Project Website

Client

Bob Sprecher (Creative direction), Valerie Rausch (Art direction/Brand identity), Katie Fredrich (Logo design), Gene Payne (Ad and video copywriting), Tim Fitzpatrick (Account/strategy), Utopic (Video production) 


Design Team

Video (direct link)

Business Wire established an evolved brand positioning that draws on the company’s nearly 60-year history in news distribution while reflecting its capabilities and expertise in a changing media environment. Business Wire asked McGuffin to develop a new identity that would embrace the new positioning. Using their new positioning work as a guidepost, McGuffin evolved both their look and their voice to more accurately reflect the future of Business Wire. We modernized their logo and visual identity, and used that thinking to develop materials for them to roll out their new brand both internally and externally. The goal was to convey a global organization committed to empowering its customers to deliver essential information that moves the world. 

Business Wire Rebrand

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners