2022

2025

2024

2023

2021

2020

2019

2018

Annu Verma

Dr. Sumedha Sircar

Santosh Kale

Individual Credits

Lead Designer

Design Company

Profile Website

https://www.youtube.com/channel/UCZP8mXS2MnDIku3dcM-jfjw

Project Website

Research, UX & Testing - Aaina Amin, Ekta Jafri, Ishani Sathe, Nisha Rangdal, Poorvi Mathur, Priyanka Pillai
Motion Graphics - Neha N, Saiyam Marwah
Visual Design - Mandrita Bhattacharyya, Rashi Kataria, Sanjana Vamadevan, Shrinivas Shinde, Vibhuty Gaggar

Design Team

Video (direct link)

To begin addressing the (still) prevalent social issue of high maternal deaths in rural India, UMA is a pregnancy service that seeks to reduce preventable complications through accessible information and behavioral change. The service operates through organic touch-points that are contextualised and pertinent to different levels of stakeholders, thereby prompting into action the entire ecosystem of care around the pregnant person.
We navigate through restrictive culture and poor infrastructure to ease pregnancy journeys with a design solution that informs, involves, and empowers users.

Honorable mention  in Interaction Design for Social Change

UMA - Every pregnant woman's friend

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners