2022

2025

2024

2023

2021

2020

2019

2018

Advertisers

Entrant Companies

Jan Jacobs

Maclean Jackson

Sarah Bassett 

Adam Van Dusen

Benson Rong

Alexa Mekita

Taryn Waldman

Ceylan Hapis

Joes Bringuier

Sam McCallum

Mal Gretz

Iman Porte

Individual Credits

Lead Designer

Design Company

Project Website

Design Team

Video (direct link)

The Task
A LAYERED BACKSTORY

The adidas 5K Boost combines elements of past models with innovative science - for a fresh look—creating a sneaker in which the past, present, and future were all layered on top of each other.

To celebrate the launch of the 5k Boost, we turned to science fiction for inspiration—a genre famous for layering curiosity, innovation, science and imagination on top of each other.



The Idea
A VEHICLE FOR REINVENTION


With a shoe so steeped in retro style and futuristic scientific innovation, we thought it best to look back in order to see the way forward. To do so, we brought Omni magazine, a discontinued, cult classic sci-fi magazine back from the dead for one final issue. Through this issue, we would be able to tell the story of our sneaker using both science and fiction.



The Design
A VINTAGE LOOK-AND-FEEL.
MODERN SENSIBILITIES.
A COLLECTIVE VISION OF THE FUTURE.

This enhanced issue of Omni layered artists, styles, photography and nostalgic design into one magazine issue — raised from the dead — all to highlight the layered science within Adidas new 5K Boost.

In all, we collaborated with 30 artists across all disciplines. We utilized the microscopic photography of Dr. Gary Greenberg, the style of artists like Robert Beatty, Miki Kim, Dylan Anderson and the writing of authors like Ytasha Womack and Madeleine Holth and many more to tell our story. 


Silver Winner in Promotional Materials for Graphic Design

Gold Winner in Magazine & Newspaper Design for Graphic Design

ZX Omni Magazine

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners