2023

2026

2025

2024

2022

2021

2020

2019

2018

John Forsht 

Carla Zancanaro

Justin Robinson

Kelly Middendorf

Individual Credits

Lead Designer

Design Company

Client

Carla Zancanaro (Designer)
Justin Robinson (Copy Writer)
Kelly Middendorf (Account Executive)


Design Team

Unlock the tools to classroom success with Really Good Stuff ‘you are the key’ — is a four-part sample box and envelope direct mail series targeted toward K-6 educators. This campaign met educators where they are with a sample box of solutions designed to solve today’s challenges. Educators need to feel supported and have expert service after the recent challenging years.  They’re busy, overwhelmed, and dealing with tons of pressure. By placing a box of sample products in their hands, our goal was to rise above the competition and support these individuals when they need it most.  Boxes, envelopes, and die cut broad side brochures were sent from the sales representative with a personalized letter to open a dialogue and build a relationship with prospects. Physical samples of our products and carefully targeted industry messaging created an experience that couldn’t be ignored. Of the customers mailed, we saw a 186% increase in sales from mailing recipients.

Silver Winner in Promotional Materials for Graphic Design

Bronze Winner in Integrated Graphic Design for Graphic Design

Silver Winner in Packaging Design for Graphic Design

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners