2023

2025

2024

2022

2021

2020

2019

2018

Leejuan Show

Chi-Ying Wu

Bo-Hao Ciou

Bi-Zong Hu

Individual Credits

Lead Designer

Design Company

Profile Website

https://etch-design.com/project/gufang-sanxia-tea/

Project Website

Client

Design Team

Gu Fang tea farm has been dedicated to tea manufacturing for over a century. Insisting on using organic wild farming methods, the brand upholds the spirit of coexisting with nature and gives its best efforts into protecting the environment and the ecosystem. This tea collection targets consumers who appreciate the classic Oriental culture by featuring traditional Chinese realistic paintings of court ladies from Qin, Tang, Ming, Qing dynasties, and early Republic of China. From the hairstyle, make-up, clothing, jewelry, and accessories to characteristics, the designs echo every tea’s unique tastes and flavors. The backdrop is decorated with four famous traditional flowers in China - camellia, daffodils, peony, and chrysanthemum- in wash drawing techniques to show the beautiful moment when the tea leaves expand in the water, inviting the consumers to travel through time and experience the atmosphere of different periods when appreciating a cup of tea.

Gold Winner in Packaging Design for Graphic Design

Time Traveler

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners