2023

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2018

Advertisers

Entrant Companies

Lead Designer

Design Company

Profile Website

https://www.behance.net/gallery/121559475/Shrimp-Shack

Project Website

Client

Design Team

Have been in the market for 4 years, Shrimp Shack opted for a brand facelift into the cultural genre. Shrimp Shack was revamped into a smart-casual dining with the help of the Saudi culture that flows in from the marines of Saudi Arabia. Taking notes from ocean lifeforms and captains of the sea, a new Shrimp Shack was born with a versatile branding system, telling the same story but in a new dress. 

We created unique versatile patterns inspired by Shrimp Shack’s brand values and Saudi culture. The brand values considered for pattern creation played a huge role in the process, we focused on combining Saudi Arabia’s artistic culture with brand aspects of being messy, creative, and fun. This resulted in customisable patterns exclusive to Shrimp Shack. Our aim with Shrimp Shack’s distinctive illustrations was to represent ocean life in direct alignment with the brand values. We created geometric aquatic elements which could be used individually or stacked to create exclusive brand patterns with numerous uses.

We separated the brand colours into four themes, Primary, Seasonal, Coral, and Sand. These four themes were inspired by the sea, aquatic animals, the beach, and the existing brand. Having a large collection of brand colours promotes boundary-less creativity when executing the brand into a visual experience.  

With the plethora of illustrations, colours, and patterns, Shrimp Shack’s packaging is colourful, exciting and an intentional beautiful mess. Special stickers and stamps with multiple functionalities further the brand’s creative range.


Silver Winner in Branding for Graphic Design

Silver Winner in Branding for Food - Other

Shrimp Shack 

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners