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2018

Agency: Recreation
Creative Director: Catherine Lachance
Art Director (Agency): Antoine Goulet
Graphic Designer: Emilie Turcotte
Lead Strategist: Catherine Lachance
Concept: Catherine Lachance, Catherine Blanchet, Emilie Turcotte
Copywriter: Catherine Lachance
Project Coordinator: Laurie Skilling
Production Company: Zebra Media
Producer: Gabrielle Levesque
Director: Jean Larouche
Director of Photography: Vincent Masse
Artistic Director: Julie Blondin

Lead Designer

Design Company

Profile Website

Federation quebecoise des chasseurs et pecheurs

Client

Video (direct link)

"Etiquette de la chasse" (hunting etiquette) is the first major campaign run in Quebec to raise awareness in the hunting community about sharing public land. The French ad concept hinges on the popular French tongue twister  "Un chasseur sachant chasser" (akin to "She sells seashells by the seashore" in English) to promote good manners on public land. With their original tone and high production value, the three videos in this digital campaign shined a light on key issues surrounding hunting on public land, taking a deft approach to avoid a moralizing or scolding tone.

Gold Winner in Mix Media/Moving Image for Social Change

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners