Juyeon Park, Interaction Design Lead and Visual Art Director for midiDICE, loves the fact that her work can enhance people’s lives. “What I find most meaningful about my work is seeing people interact with my designs in real life,” she says. “It gives me a sense of purpose to know that my work contributes to improving people’s daily experiences.” Park also notes that with digital media, products continue to evolve after their launch. “We identify areas where we can implement improvement through updates,” she says. “This continuous refinement process not only allows me to grow professionally, but also helps ensure our design solutions better serve user needs.”

Park hails from South Korea, and her country of origin has profoundly shaped her design approach. “South Korea’s rapid technological advancement and swift integration into various industries have made me more adaptable as a designer,” she says. “We’re constantly exposed to new technologies and methodologies.” Park also credits South Korea for giving her a sophisticated understanding of aesthetics. “Here, an appreciation for visual excellence is deeply embedded in our everyday life and culture,” she says. “The high visual design standard has naturally influenced my work, pushing me to create design outcomes that are functional and meet these elevated aesthetic expectations.”

This flexibility and openness to project evolution are two key ways Park establishes rapport and trust with her clients. “I believe in involving clients in the ideation process through workshops and collaborative sessions,” she says. “When we visualize what the clients request, they can have a different perspective. That’s completely natural. Rather than being defensive about these differences, I maintain flexibility and see them as opportunities to better understand the clients’ vision.”