Zhenyuan Shi: Don't Get Stuck on Perfection

Product Designer

by Elizabeth Lavis

|

18 Sept 2024

Gold Winner in Promotional Materials for Graphic Design 2023
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“The more designs you work on, the easier it will be to find inspiration”

The best advice that Zhenyuan Shi, Product Designer and Multidisciplinary Artist, has ever heard is, “You have to execute on the bad ideas so you can get to the good ideas.” They caution aspiring designers about getting stuck on perfection. “Don’t worry about your work not looking perfect or if you don’t have the perfect idea for a project,” Shi says. “The more designs you work on, the easier it will be to find inspiration.”


Shi comes from Shanghai, a vibrant and diverse city and culture, and they were exposed to many different art forms and genres from a young age. “I’m really into painting, drawing, and printmaking, aside from design,” they say. “In my design practice, I often bring fine-art elements into my work.” 


As a child, Shi had a passion for the written word and originally wanted to be a film director or write screen plays. “I went to film school for my undergrad,” they say. “When I was at school, there were a ton of short film productions all the time, and people were always looking for folks to design movie posters for their films. I was trying to learn PhotoShop then, so I started designing movie posters for people. Doing that led me to discover my passion for design.” 


While Shi took some graphic design classes at their university, they are also self-taught. “I read a lot of graphic design books,” they say. “I could create a portfolio to apply to design graduate schools by graduation. Eventually, I was able to get into the Design & Technology program at Parsons, which opened up a path for me to pursue a career as a designer.”

"Grand Sichuan Menu Design", Zhenyuan Shi

Shi’s on-the-ground design approach always starts with a deep research phase. “I always make sure that I fully understand the key problems we are addressing and the ideal outcome we envision,” they say. “Then I will brainstorm as many ideas as I can. Based on those ideas, I can implement different kinds of research methods. Eventually, I will integrate everything, execute the design, and finally fine-tune the details.”


Fundamentally, the most important aspect of a design for Shi is that it fully communicates a message, serves its audience, and is visually appealing. Depending on the project and scope, the process can take as little as one week or up to three months. 


Shi is keenly aware of the dangers of burnout and tries not to commit to too many projects at once. They also tame stress and stay centered with exercise. “I find exercise to be really useful for me to relieve stress and promote creativity,” they say.


While burnout can and does happen in Shi’s field, the fast pace and exciting work are also part of the charm. “I love that I get to work on a wide range of projects that are so different from each other,” they say. “I never feel bored with the projects that I have on hand.”

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