2018

2025

2024

2023

2022

2021

2020

2019

Entrant Companies

Design Director

Company/University or Design School

Client

Lisa Liljenberg, Disa Hein, Mikaela Sandström

Design Team

Video (direct link)

Today it’s more important than ever for companies and brands to take a stand within important and affecting subjects, such as equality, diversity, sustainability etc. But still many brands has lots of work to do to… 

This relaunch of Rexona is reminding us that sweat is unisex. It highlights the beauty of motion that's within all of us in every step, breath and pulse. Moving material for digital channels was the obvious choice of communication based on the core of the project. Inspired by nature and movement Pace takes Rexona from a company with gender fixed products into a contemporary and including brand suitable for anyone. 

Fast-moving consumer goods such as deodorants rarely get this kind of attention and it's a field that's in need of including communication. The consumer can now choose a product free from labels such as "Sexy Bouquet" or "Xtra Cool". 


Gold Winner in Branding for Graphic Design

Rexona Pace

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners