2021

2025

2024

2023

2022

2020

2019

2018

Ellen Lupton

Tal Leming

David Jonathan Ross

Jennifer Cole Phillips

Individual Credits

Lead Designer

University or Design School

https://aasawarikulkarni.com/NARIVARIABLE

Project Website

Client

https://files.cargocollective.com/c589749/NariVariable.mp4

Video (direct link)

As part of my MFA thesis at the Maryland Institute College of Art, Nari is 
an experiment in variable font technology that attempts at answering the 
question, “what would it mean for a typeface to be feminist?”. The result is 
an interactive variable typeface designed by a woman of color, one that has 
multiple voices, that represent choice, expression, and inclusivity; does not 
belong to any one extreme, and is fluid in nature. It breaks away from the 
traditional “acceptable” proportions of letter design and is anything but neutral.
The three variables are voice(weight), mindset(width), and fight(contrast).
Through a permutation and combination of these three variables, Nari—meaning 
woman in Hindi, can generate various different styles, similar to how a 
woman is a powerhouse of assuming different roles at given points of time.

Gold Winner in Typography for Graphic Design

Nari Variable

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners