2023

2025

2024

2022

2021

2020

2019

2018

Nick Orlandi

Judy Anderson 

Melissa Caulfield,

Kathy Shady

Valerie Rausch 

Meg Gross 

Emily Cullitan 

Michelle Musili

Mollie Harreys

Sarah Elwyn

Chrissy Zahn

Individual Credits

Lead Designer

Design Company

https://app.box.com/s/p8397nh9n0paqp7ok502lb94p8voavdt

Profile Website

Project Website

Client

Kathy Shady - Design Director
Valerie Rausch - Associate Creative Director
Meg Gross - Associate Creative Director
Emily Cullitan - Designer
Michelle Musili - Design Co-op
Mollie Harreys - Design Co-op
Tobias Wustefeld - Illustrator 


Design Team

Mayo Clinic publishes a print magazine featuring the remarkable accomplishments of its alumni. The magazine, Alumni, is distributed to more than 36,000 physicians and scientists across 83 countries and 50 states each quarter. McGuffin Creative Group was tasked with elevating the visual design to create a powerful, modern editorial storytelling piece for its readers. Leveraging Mayo Clinic’s iconic brand and the inspiring stories of its physicians, we created a 60-page magazine that blends typography, strong editorial photography and vivid illustrations in a dynamic, impactful manner. 

This issue focused on the clinical practice at Mayo Clinic and featured stories about advancements in virtual care technology and cutting edge transplant treatments. The vision for the issue was to visually demonstrate how Mayo Clinic’s physicians, staff and alumni continue to advance and elevate patient care. For each article, McGuffin developed a thoughtful imagery plan. We worked with photography teams to capture stunning editorial photography that brought stories to life. To add visual interest, we also included bold, elegant illustrations developed by the award winning CGI artist Tobias Wustefeld based out of Hamburg, Germany. For added impact, we designed the magazine at an oversized 12.5”x9”. Printed with vibrant UV inks on uncoated Accent® Opaque stock and perfect bound, the finished piece has a sophisticated look and feel that complements the Mayo brand. The reimagined Alumni magazine has been met with widespread praise across Mayo Clinic.

Silver Winner in Magazine & Newspaper Design for Graphic Design

Mayo Clinic Alumni Magazine (Issue 2 - 2022) 

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners