2019

2025

2024

2023

2022

2021

2020

2018

Song Kee Hong

Individual Credits

Design Director

Company/University or Design School

Video (direct link)

Afford is a mobile interaction that was designed out of the concern for our tendency to spend mindlessly with today's cashless payment processes. Trading convenience for attention, Afford emphasises on the amount we are spending and heightens our awareness towards it. By activating different senses within the payment process, users are more conscious of the transaction taking place; in an effort to deter users from making another impulse purchase. 

Gold Winner in Mobile Interaction & Experience

Afford

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners