“Sometimes a simple idea with a different angle can make all the difference”

“Design is a creative and strategic process that seeks unique and effective solutions to meet client objectives”

“Be positive and optimistic, learn from your mistakes, and stay away from frustration and despair”

“Design is one of those rare professions where you can always get better seemingly without end”

“Don’t be shy about adding alternatives to your designs and solutions”

“I can’t live without my laptop, the internet, Adobe products and my sketchbook”

“In my opinion, we must literally get our hands dirty making initial sketches on paper collages or clay models”

“Working as a dentist, I definitely feel that it’s helped me develop that deeper understanding of people and funnily enough how to design for people” 

“I always face perpetual culture shocks throughout my life”

"A good strategy will guide us to a good final design"

“I take a lot of inspiration from my home country Indonesia, where the rich cultures and history are diverse”

 “I like to do things one step at a time and look at all possible variations during each stage to choose the best direction”

"I try to inspire myself every day"

 “I took a motion design class for the first time and found myself staying up all night to figure out how to animate and create fun motion graphics”

"In creating concepts your idea can be out of the box but the execution must always be inside the box"

“The best piece of advice I ever heard was believe in yourself and chase your passion”

 “I feel like it’s helped me be better at having empathy, particularly when we have to put ourselves in the shoes of the end user and client.”

“One of the greatest gifts of being a creative person is that you do not need tools to express yourself, ideas can be communicated in the simplest of ways.”

“Strive for long-term relevance. Keep it real, and don’t let your ego influence design decisions.” 

"Naturally, we tend to stay in our comfort zone of normal, and any good design is always kind of uncomfortable in a pleasant way. Normal is boring."

“It’s rewarding and exciting being able to turn a client’s vision into reality and see both digital and physical transformations.”

“The best pieces of work are created when we stand for something. It’s impossible to stay truly neutral.”

"A great idea is nothing without great execution and vice versa".

“The best piece of advice that I’ve ever heard is that perfection in design is not achieved when there is nothing more to add, but when there is nothing more to remove”

“Our goal is never to do the same thing twice. By holding onto this idea, you get to reinvent yourself in every new assignment.”

"Efficiency when building a digital product is vital, and this approach helps us design based on certainties and not on assumptions.”

“We stay informed by submerging ourselves in the culture and bustling life all around, by embracing the vibe and all the new and innovative experiences.”

“If I can face the fear of the worst, I won’t feel too much pressure."

“I like to observe how end-users engage with the product by themselves”

“I’m always thinking of creative solutions to simple problems in our day-to-day life and how we can design those experiences better.”

“The Indigo Design Awards are validation for the hard work we put in. You definitely help curtail imposter syndrome and spur us on to do our work even further, and anyone who tells you that winning awards doesn’t feel nice is a liar.”

"I've always been fascinated and excited about the relationship between powerful words and powerful visuals." 

“Everything starts by falling in love with the subject or the potential impact the work has. If we fall in love, then everything else is just a consequence.”

“Being a great designer is part creative talent and part psychology” 

“Designers aren’t rigid. We sell change”